WentWitha Customer Centric Solutions LLC service

They went with Granola.

Your trial users leave without saying why. WentWith asks them, minutes after they go, and tells you who they chose instead and which decision broke.

Try the interview yourself Apply for the founding cohort

For Seed-stage, product-led B2B SaaS. The founding cohort starts January 5, 2027. See a sample month-end readout.

Interview, 4 min after trial endedText

You tried Quillbee but didn't go ahead with it. What are you using instead?

Granola. A teammate already had it.

What happened between signing up and deciding?

I set it up on Monday and by Wednesday it still hadn't joined a single meeting.

The founder getsWent with Granola. Buy decision failed partway to first value.

Your exit survey says "not the right fit." Your users would say a lot more.

Analytics show where trial users dropped off. A dropdown survey gets a shrug. Neither tells you which rival or workaround won, or why. A two-minute conversation does.

What you get today

  • Too expensive
  • Not the right fit
  • Missing a feature
  • Other

That's the whole record. And most trial users who never paid don't see a survey at all.

What you get from one WentWith interview

Went with Granola named competitor

Gave up after calendar sync failed twice; Granola worked on the first call. Price never came up.

Decision that failed
Buy: got partway to first value
Shift not made
Access: “It works in my setup”
Confidence
High
I set it up on Monday and by Wednesday it still hadn't joined a single meeting.
  • Habits / Allegiancestyping notes into Notion during calls
  • Pusheslosing details from investor calls
  • Desireswalk out of a call with the follow-up already written
  • Avoidancesmissing what a customer actually promised
  • Pullssaw Granola work live on a friend's call
  • Anxietiesmissing another important call

How it works

Set up takes one call. After that, every lost trial is asked within minutes, and the answer comes to you.

  1. A trial ends unpaid

    Your analytics tool (PostHog, Segment or Amplitude) or Stripe tells WentWith a trial ended without paying, or went quiet.

  2. A short email from your team

    Sent within minutes, in the founder's name or your customer success lead's. No pitch and no discount, just a question about what they chose.

  3. A 2 to 5 minute AI interview

    Five questions in their own words: what they use instead, what they hoped for, what they got done, and what won.

  4. You get the answer

    A record in your inbox minutes after every interview, and a 45-minute readout with John Gusiff in week 4.

Every lost trial is a failed decision. WentWith tells you which one.

Each interview is coded with Jobs-to-be-Done switch-interview methods, so you know what to fix, not just what happened.

"I was just curious what it did."

They signed up without a real struggle. The decision to act never happened.

Fix: targeting and acquisition

"I never got it connected to my calendar."

The struggle was real, but they never reached first value, so they never decided to buy.

Fix: onboarding and time to value

"It worked, but my team already had Granola."

They saw the value and still chose something else.

Fix: positioning, pricing, the case for switching

Pooled across a category, interviews become the Switching Index

Who wins the users you lose: a named rival, a workaround, or nothing at all.

Illustrative. Category figures are published only when 5 or more companies contribute, and only from participants who opted in.

Try the interview as a lost trial user

Play someone who trialed Quillbee, an AI meeting-notes app, and didn't pay. Answer honestly or make it up. When you finish, you'll see the record the founder would get.

Text only for now; voice comes later. It takes about two minutes.

Founding cohort: 10 seats

$149 for the pilot month

  • WhenJanuary 5 to February 1, 2027
  • IncludedUp to 20 completed interviews, with participant thank-yous paid by us
  • You receiveA record by email after every interview, and a 45-minute readout with John Gusiff in week 4. See a sample readout
  • Built forSeed-stage, product-led B2B SaaS where 300 or more trials end without paying each month, usually 350+ trial starts on a no-card trial
  • You'll needStripe, plus PostHog, Segment or Amplitude
  • GuaranteeFewer than 10 completed interviews and your next month is free, when 300+ trials end each month and your trigger is live by January 5

Apply first. If it looks like a fit, John Gusiff sets up a 20-minute call, and you only pay once you've both agreed it can work for you.

One or two sentences is plenty.

Questions

Is this a cancel flow?

No. WentWith never offers discounts, extensions or saves, and says so to every participant. It runs beside any cancel flow you already use. Honest answers come from people who know their decision is respected.

Who gets interviewed?

Only trial users you send us through your analytics or Stripe events, when a trial ends unpaid or goes quiet. Each person is invited once, in your name, and nothing is recorded without their consent.

Who owns the data?

You do. WentWith processes interviews on your behalf, keeps transcripts for 90 days after the pilot unless you continue, and deletes on request. Pooling into the Switching Index is optional for you and for each participant.

Is it voice or text?

The founding cohort runs on text. Voice interviews are on the way.

Who's behind WentWith?

John Gusiff, founder of Customer Centric Solutions LLC in Seattle, WA. He runs Jobs-to-be-Done switch interviews for B2B founders, has worked with brands including lululemon, Citibank and Humana, and built WentWith to run those interviews at the moment a trial is lost.